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Free Pricing Training

Resource written by Ewan Menzies

Free Pricing Training to Increase Your Fees by 10% – 20% Today

In 3 Easy Steps – For Small Service-Based Business Owners

Just about every small service-based business owner I meet who is in their first few years in business is under charging. This is natural, you want to win new clients, but have a fear of being under cut by a competitor. Or you believe you are charging enough and feel it would be unfair to charge anymore.

Fear not, I have many clients who increase their fees by 100% and start winning dream clients, who love working with them. However, the aim today is not to get you a 100% increase, that takes a little more effort, but you can certainly get a 10% – 20% increase today with little effort.

Have you tried this before with a “Guru” and it did not work?

That would not surprise me, most have, including myself many years ago. Whether it is paid or free they make amazing promises of what you will achieve. You start the course with excitement and enthusiasm only to quickly be deflated.

So what goes wrong? Many things!

They often overly complicate things. You have a 30 page document to work through with so much content, which the guru hopes that something will stick. However, you don’t know where to start, get over whelmed and give up quickly, because it is not engaging.

Other Guru’s will tell you what to do but with little explanation on how to do it. This may be because they are looking to up sell a premium product to show you how to do it. Sadly, whether this is all you are getting or an additional premium product, they are unable to show you how to do it because they don’t how to or can not communicate it effectively to you.

For those guru’s giving away free content it so often missing important steps. This is just a hook to get you to buy more from them. As you work through it you keep looking for the answers but just end up frustrated that you cannot, they are simply not there.

How will this training help you to get 10% to 20% increase?

This free pricing training is laid out in a simple format so that it is easy to follow and apply. I will walk you through three simple strategies you can apply to get your increase of 10% to 20%. It may be that you do not need to apply them all.

As you go through each step you will get to see how to do everything. I will walk you through examples on how others have done it and discuss how you might be able to apply it to your small service-based business.

The free pricing training is colourful with images to help learning, and I will be in the corner of the screen to elaborate on training and give you motivation to progress today.

I will also take you through the numbers you can make with examples. You will then be able to adapt for your clients and fees to get a picture of what you might be able to achieve off the back of this free pricing training.

Not only will you get a 10% to 20% increase in your fees, you will also find that you are more confident in your sales meetings and should also increase you conversion of prospects into paying clients.

Why am I giving away so much value?

I am a believer that clients should get value before they start work with me. Any expert should be able to give some content away, like free training, and still have tons of good stuff left, if they are any good and what they do.

This is also an important step to help you see if you can work with me, which is just as important as the quality of resources. I find that when I take time to build a relationship with new clients before any money has parted hands it is a much better and long lasting relationship.

It also makes it a much easier decision for you to buy when you have already made some extra profit in your business by applying the free pricing training. Imagine, if you apply this training and get an extra 10% to 20% increase in your fees, would you want to see how to get a 50% to 100% increase in your fees?

Who is this training for?

This training is not for everyone and I would never claim that it was. Whilst this training can help those from a wide range of businesses and sectors it is specifically designed to help:

  • Small business owners
  • Who sell services like accountancy, HR, graphic design, marketing, IT support, etc.
  • Who have been in business for at least 2 years
  • Who have less than 5 employees

Sorry, this is not for trades, start ups or e-commerce business owners.

Can you really get 10% – 20% increase today?

Absolutely. And, for most of you I expect you will get this in as little as 30 – 60 minutes of work.

It is unlikely you will need to apply everything in this training. There are three steps I will walk you through plus some bonus materials, rarely does anyone need all of this.

Grab what you like, what you feel sits well with your business and apply it with ease. Get it in to your business today and start using it with new clients who come your way and see the results you get.

You will be amazed at some of the ideas that simply involve adding a word or sentence to your quote for example. Or it could just be how you move things around in the order of your services or simply making life easier for your clients to pay your higher fees.

Could I increase my prices by more than 10% to 20% with this training?

This free pricing training is only to give you a 10% to 20% increase. If you are looking to make a bigger increase to your fees than this, I would suggest you need a much more comprehensive piece of work.

This would involve making changes to your business model, reviewing your clients, improving your messaging, and putting in place a structured sales process for example.

I do this with many and it is quite achievable to get an increase of 50% to 100% in your fees. However, this free pricing training is not going to achieve that for you. One step at a time please.

What if I get stuck?

The steps in this training are so simple and the amount of work so small you will get through it in less than one hour. The free pricing training video with me in the corner will be all the hand holding you need to gain confidence and start implementing your price increase.

If after all that you are still struggling with something please book a free breakthrough call with me so we can tackle any challenges you have and much more on this call.

Please do give the free pricing training a go first. When you have done it, whether you have been successful or still have more questions please do book your free breakthrough call. I want to give you more value than just this free training, let’s get you flying.

Get started your free pricing training now…

What are you waiting for? Click on the image below to start your free-pricing training today and make a few extra thousand pounds this year.

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About Ewan Menzies

Ewan previously led the training and accreditation of practitioners in the Concord methodology. He has supported organisations with strategic planning across public, private and third sectors for the last two decades. He is currently the Managing Director of Castle Strategy and continues to work with organisations on strategic planning.