{"id":7438,"date":"2023-04-24T15:23:40","date_gmt":"2023-04-24T14:23:40","guid":{"rendered":"https:\/\/www.castle-strategy.co.uk\/?page_id=7438"},"modified":"2023-07-12T11:47:39","modified_gmt":"2023-07-12T10:47:39","slug":"building-value-increasing-prices","status":"publish","type":"page","link":"https:\/\/www.castle-strategy.co.uk\/services\/building-value-increasing-prices\/","title":{"rendered":"Building Value, Increasing Prices"},"content":{"rendered":"

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Building Value, Increasing Prices<\/span><\/h1>\n

Moving you to valued Partner status in your clients eyes and getting them to pay you what you are worth.\u00a0<\/span><\/h3>\n

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Do you often feel like clients see you as just another service provider they can order around and demand things from?<\/h3>\n

Do you feel like you need to lower your prices to be competitive and struggle to make ends meet?<\/h3>\n

It does not need to be that way. There are easy steps you can take to ensure you have clients who are a pleasure to work with and who pay you well.<\/p>\n

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The Challenges Growing a Service Based Business<\/h2>\n

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If you have been in business for a couple of years you will be starting to realise achieving your dreams is not as easy as you first thought<\/strong>. Where do you start and what direction do you go in?<\/p>\n

As you start to scale, or think about scaling, you see that there is just not enough money<\/strong> to hire good people, pay on costs, training, sick pay and more. Assuming you do manage to hire good people you find that they are not able to replicate your success. What is common sense to you and comes naturally, does not to employees.<\/p>\n

You may have found that there are many competitors and your business looks just the same as them<\/strong>. It can be difficult to differentiate your services from those of your competitors, and it may be hard to convince potential clients to choose your business over others.<\/p>\n

Assuming you have been able to move your clients to a monthly retainer, the next challenge is retain your clients long term<\/strong>. Losing clients can have a significant impact on your business’s bottom line, and it can be challenging to keep clients satisfied and engaged with the services you provide.<\/p>\n

All of this means an increase in your workload. It can be challenging to manage that workload and ensure that your clients continue to receive high-quality services. Service-based businesses must find ways to balance workload and maintain quality standards<\/strong>.<\/p>\n

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A 6 Step Formula to Your Success<\/h2>\n

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All the support you need to find success<\/h3>\n

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Our “Jump to The Big Leagues” (J2BL) course walks you through the six practical steps that show you exactly what\u00a0<\/strong>you need to change, and more importantly,\u00a0how\u00a0<\/strong>to do it. Here is a summary of those six steps that will transform your business.<\/p>\n

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  1. Clarity on your business model – who are your dream clients<\/strong>, fees they pay you, and how do you ensure their success?<\/li>\n
  2. One change to get a list of hot prospects – where do you find them<\/strong>, what do you say and how do you communicate it?<\/li>\n
  3. Show clients your true value and raise your prices – pivot your business<\/strong>, offer a fuller service, and communicate it effectively.<\/li>\n
  4. Your structured sales process to help clients buy<\/strong> – An ethical sales process that has clients buying rather than you selling, and you can do it remotely.<\/li>\n
  5. Your business analysis document to raise your value – asking the questions that stop your clients in their tracks<\/strong> and move you to valued partner status.<\/li>\n
  6. Your proposal document to\u00a0position you above competitors<\/strong> – your structure, layout, and how to position you as the best person to help them.<\/li>\n<\/ol>\n

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    Support You Get On This Programme<\/h2>\n

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    Ensuring support meets your needs and budget<\/h3>\n

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    When I started developing these materials it took me three years to get it right and it was a bumpy journey, to say the least. Now, clients complete this programme in as little as 6 weeks<\/strong>. If you have had a drop in business due to the pandemic I am sure some of you will complete it faster than that.<\/p>\n

    Once on the course, you will have all the support you need<\/strong> to find the success you are looking for. This includes:<\/p>\n