What unscrupulous coaches say - and how to find an excellent one
This post won’t be popular among my peers, I can promise you that. Other consultants, coaches, trainers, and advisors won’t appreciate that I’m sharing this information. I’m not concerned about that. My main concern is saying what needs to be said in order to protect you and others who are looking for support.
As a small business owner, I have no doubt that you face many of the same problems as others selling professional services. For instance, you might struggle to find the money to grow your business, be working long hours, and stuck with troublesome clients who don’t value you.
Does this sound familiar?
If it does, then you are likely in a position where you are unable to scale your business. You’ve got limited time with your family and loved ones, and you’re unable to save for a house, your children’s future, retirement, and other life goals.
Now, once you’re at this point, you need help to break the cycle of long hours, low profits, and stressful clients.
I will tell you right now - there are plenty of people out there who can help you reach your goals. Mentors, business coaches, consultants, trainers, strategists, and business advisors galore are waiting and willing to help you. It’s a huge list of people all offering the same thing, and it can be quite confusing, can’t it? Who’s the best fit for you?
You could take a recommendation from a friend, find someone local, use someone online, look for the most experienced, or use the most qualified. All the while, a bad decision could cost you thousands of pounds, hundreds of lost hours, and major business setbacks. I’ve been there. As I’ve worked toward growing my business over the years, I’ve hit this wall. I’ve paid top dollar for help, but I’ve also noticed they all say unscrupulous things just to get your money.
Here’s what they ALL say:
1) “I made millions, and I’ll show you how”
If you’ve spent any amount of time looking for a formidable coach or advisor, then you’ve seen this line more than once or twice! Even if you’re browsing Facebook, you’ll see ads dripping with this wording.
While it might seem enticing, let me share with you what they don’t want you to know: just because you can do it doesn’t mean you can teach it. Being able to make millions doesn’t shed any light on one’s ability to show others how to do it.
In my 25 years as a teacher, business coach, trainer, and advisor, I’ve learned exactly how hard it is to guarantee that students will find success. These business experts rarely - if ever - have the skills or expertise to pass their knowledge on. The few clients who do succeed in these programs typically do so because of their own skills, hard work and resilience rather than anything taught by their millionaire mentor.
2) “My clients have made MILLIONS.”
Why sure they have. They’re going to show you which clients - the few – that have been successful, but will they show you the unsuccessful stories? No!
If you’re thinking the worst that can happen is the loss of your investment, think again. Most of these courses are 2-3 months long and remarkably intense. You will LOSE your LIFE during this time frame! Every waking hour will consist of applying their principles to your business. At the end of the day, many of those clients lose their businesses and go bankrupt. If you’re lucky, you’ll just need 1-2 years to recover.
3) “ALL my clients are successful.”
It sounds too good to be true, doesn’t it? Well, it is. Let’s define successful and compare it to these clients. I’ve seen so many good people go in blinded by the dreams their business coach has given them. Yes, there are glowing testimonials about how amazing these coaches are…but there’s something BIG missing.
In reality, if you asked each and every client if they made any substantial steps forward, other than the increased belief that they could succeed, what would they say? What did they achieve? Did they get a return on their investment? Did they even make anything at all?
In over 10 years in this industry, I’ve only ever seen ONE business coach and expert make good on all of this. My good friend Michael Devlin shows people how to build a business selling physical products on Amazon and helps his students achieve a 6 figure income in 12 months.
4) “You can achieve similar results if you put in the work.”
Notice the emphasis on “you”? If at any point you aren’t achieving results, they will point to you. What have YOU done? Did YOU follow the system? Did YOU put in the hard work?
The really unscrupulous coaches never even get asked this question. They make such a big deal from the very beginning that it’s all up to YOU that they won’t even get asked. If you try to say something in a public forum, you’ll be asked to message privately.
The online group is only a place for a positive discussion - anything less and you’re accused of being negative. Plus, there’s too much at stake to risk getting kicked out!
The bottom line here is that these coaches won’t take responsibility for your failure.
5) “You’ll get my personal support 24/7.”
This seems a little hard to believe. It’s a pretty bold statement, yet so many of them make themselves available around the clock. In my experience, coaches who are working with hundreds of clients at any given time and servicing them through a team aren’t always as available as they promise to be. The coaches who are raking in millions of dollars simply don’t have time for you.
I’ve found that most of this so-called individual support is limited if it’s available at all. Response times are slow and they never truly get to know your business. You’re just another number in their eyes, and they’ll get to you when they get to you.
6) “My system works with anyone.”
Don’t fall for this one. This hazy statement should be viewed with caution for two reasons:
A) Not everyone is teachable. Either they know it all, won’t put in the hard work, or don’t have the capacity to execute what needs to be done.
B) Some people just clash. Everyone I’ve ever met - no matter how nice they are - just doesn’t get along with everyone.
It’s impossible that any system works for anyone. We’ve all got different ways of learning, and we all have strengths and weaknesses. If you hear someone preaching this, that’s your signal to run for the hills. You need a coach who will work with you one-on-one, not pass down a cookie cutter system that might not even prove effective for you.
7) “I’ll pay you £1000 for a referral.”
This sounds really good for you, and it’s not a terrible way for you to make a little money. But think about it this way - they grow their business by paying for your referrals. I’ve never been comfortable with this because my reputation depends upon making great referrals to clients. If a referral turned out to be a bad fit, which does happen sometimes, I’d hate for a client to learn that I was paid for that referral.
If you truly love the course and it benefited you, then I’d hope you’d tell others about it without needing to be paid. The genuinely great courses out there grow through word of mouth - without payment.
8) “I’ll give you a gift - this is a huge giveaway!”
I’m a fan of gifts, and I’m also a fan of having people get a taste of what you can do before paying. However, there’s a right way and a wrong way to put this into play.
People trying to make a fast buck will offer a large gift, such a digital product or book with great information but little value. Most people who receive these gifts do little with them, and the people offering these gifts aren’t actually offering you any time or attention – real value. How can you decide if you should work together? You can’t; not like this.
When giving a gift to a prospective client, I consider how I want to be seen moving forward. By giving my time, I’m offering a win-win. Any coach who truly values you - and more than just for your bank account - is going to offer his or her time.
Gifts are nice, but the best gift a coach can offer really is his or her time. A digital brochure, guide, blueprint, or book will only go so far.
Have you experienced any other common lines used by unscrupulous coaches? If so, I’d love to hear from you. Please comment in the box below!
How do you find a coach who can help you?
Now that you’ve learned what the most unscrupulous coaches are saying to reel in clients, you probably want to know how to find a coach who genuinely cares about YOU and wants to help YOU reach your goals. My advice is simple: ask them about all of the above areas - in great detail. A good coach is going to work with you and be patient. He or she is going to take the time to answer all of your questions. You’ll get a sense for who the best fit is, just by their answers. Take your time and thoroughly explore these questions and answers.
The truth is…
It’s a gamble. Consider this: there’s a coach who you’ve really taken a liking to, but he or she is unable to answer these questions. What do you do? Do you cast your gut feeling aside and run in the other direction? If you have an overwhelming urge to work with this person, then trust your gut. Maybe they appeal to you on a level you can’t explain, even if they aren’t using the right strategies to gain you as a client. If they’ve got you thinking ‘I can be one of their students who goes out and makes a million because I’m going to put in the hard work’, then I’ve got news for you. This is what they want you to think. This is a huge gamble - and I’m here to tell you, the odds aren’t great.
I’m 100% certain that a good portion of my peers won’t like this article, and I’m sorry for that. My goal here isn’t to hurt anyone’s business, but instead, I hope to help you find a coach who will work for you. My genuine hope is that this article helps you make the most informed decision about who can help you take your business to the next level. If you’re willing to do the work prescribed in a course to reach success, then I recommend doing the research and due diligence now to find a coach who can bring you the most benefit.
I’m available if you’d like to speak to someone about your business. If you’d like to speak with me, you can schedule an appointment. In order to schedule an appointment, I ask that you meet the following criteria:
You are a business owner.
You sell professional services B2B (I’m sorry, but this means no coaches or trades).
You have been in business for at least two years.
You can book your FREE strategy call online here: http://www.meetme.so/EwanMenzies
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